Betsy is racing content reimagined.

We’re here to make racing more exciting, more accessible, and more entertaining - for everyone from the casual punter to the hard-core form student. At our core, Betsy is a media brand built by racing people, for racing people. We combine expert insight, sharp analysis and modern storytelling to deliver content that cuts through. Most importantly, we are independent. Whether it’s tips from trusted voices, behind-the-scenes access, educational explainers, or previews that actually help you punt smarter - Betsy brings racing to life in a way that feels fresh and fun.
We partner with bookmakers, media companies and industry leaders to put racing content where it belongs: front and centre.