Betsy has secured a new partnership with Magic Millions to deliver punter friendly and dedicated coverage across the Magic Millions suite of 2026 sales events.
The collaboration will see Betsy produce extensive editorial coverage and a large-scale digital campaign bringing race-centric, punter-first storytelling around the Magic Millions sales calendar. Betsy will also feature in-depth form and expert analysis of all Magic Millions races, kicking off with the Gold Coast in early January.
“Magic Millions is a week like no other,” said Betsy’s Matt Welsh.
“It’s where racing, wagering, bloodstock, sun, surf and atmosphere all collide and for participants and punters it’s one of the most enjoyable weeks on the calendar.”
“We are delighted to partner with the fabulous team at Magic Millions to showcase this magnificent event.”
Betsy will deliver coverage and activations for the Gold Coast Yearling Sale and carnival as well as the Perth, Adelaide, Tasmania and National Magic Millions sale events.
