Sportsbet’s spring surge sends a clear signal
Record Cup Day sign-ups and a demographic reset show racing’s audience is growing again. Now the industry must keep them.
Tag: VRC
From Ibiza to Flemington: how Fisher became racing’s viral win
Perhaps the greatest marketing masterstroke of the spring was actually an international DJ on the last day of the Cup ...
Roots: It’s racing’s best day – now make it a mile better
The Victoria Racing Club is known as a bastion of tradition, but within the most famous racing carnival in the ...
Good Will Hunting: Champions Mile
Will Elford takes a look at Saturday's star-studded Champions Mile.
In The Lab: 2025 Champions Mile
Matt Collum from Racelab runs the rule over the 2025 edition of the Champions Mile.
It was a wonderful Cup! If only viewers could see it
Punters didn't hold back in their feedback the Melbourne Cup broadcast, frustrated they couldn't see their horse in the run.
In The Lab: 2025 VRC Champions Sprint
Matt Collum from Racelab runs the rule over the 2025 edition of the Crown Oaks.
In The Lab: 2025 Crown Oaks
Matt Collum from Racelab runs the rule over the 2025 edition of the Crown Oaks.
Betsy’s Set: Oaks Day
Betsy's Trav Noonan takes a look at Oaks Day - get his preview and best bets for the meeting.
Trav’s First Look: Champions Day
Here it is, punters! Trav Noonan with his first look at fields for the final day of the Flemington carnival
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